what we do
We tailor digital marketing solutions to your business needs
Whilst the benefits of digital marketing appear endless, it’s crucial that for any business to harness the possibilities that digital marketing brings, they need to have a clear objective aligned to their business goals.
We make sure to ask you questions to clarify what you need, so that digital marketing solutions work for you in a cost effective and time efficient way.
Our team have deep experience in offering the following to our clients:
DIGITAL MARKETING STRATEGY DEVELOPMENT
Having a well-thought out digital marketing and communication strategy aligned to business goals is critical to the success of any business. We help you to design a bespoke strategy that incoprates traditional & digital channels to target audiences with integrated creative formats to drive towards your objectives.
Content marketing is central to digital marketing strategy. Well-developed and targeted content increases brand personality and likability. Through content, customers discover your brand values, experience and world, and can identify with the brand as well as learn about the products and services.
Optimising your website is essential to create an environment where visitors can engage with your brand content and easily take valuable actions on your site such as buying a product or contacting your team with minimal fuss. Optimising speed, responsiveness, content, and conversion processes will help drive more of thise valuable actions and lead to better performance.
DISPLAY & VIDEO ADVERTISING
Thanks to the targeting capabilities of online display, businesses can target audience interests, age, gender, community, keywords and more. So the ads shown to the audience are highly relevant, which drives higher awarness and consideration as well as traffic.
COMMUNICATION & PUBLIC RELATIONS
Is your message hitting the mark? Do you know what your unique selling proposition is? Does your customers understand how your product or service can help solve their problem?
Crafting a clear, consise and engaging message doesn’t need to be hard or time-consuming. We can help simplify and target your message so it speaks to the right people, at the right time in the right place.
RESEARCH & INSIGHTS
What are your customers saying to their friends about your brand? What are your compeititors doing? What industry trends are in and around your industry at the moment? We can help you uncover insights from your customer data to drive performance and make smarter cost-efficicent actions in your marketing.
EMAIL AND AUTOMATION MARKETING
Marketing emails and automation are used for conversion and loyalty. They aim to reach out to the customers at the right time to lead them to a conversion destination, such as a landing page. Objectives include raising interest, converting sales and retaining customers by providing additional value to the brand and product.
SOCIAL MEDIA MARKETING
Social media platforms are primary channels for creating awarness and interest through content and social engagement. Advertising can be targeted and re-targeted to appeal to the conversion objective. Social channels are also important channels in the retention stage of the buyer’s journey as the primary platform for the customer to get information and updates from the business.
ORGANIC SEARCH (SEO)
Optimising for organic search is a key tactic in digital marketing because it leads to discovery, awarness, interest, and conversion without paid effort. SEO makes you content visible to the audience and easily searchable on Google and other search engines without the need to pay for clicks.
PAID SEARCH (PPC)
This can help you get high value traffic and clicks from an interested audience. As the audience is actively searching for keywords related to their issue, using paid search helps to bring you to the top of the list when customers are searching and ready to buy or take action.
WHO IS INERTIA DIGITAL GROUP?
We are digital marketing and communications consultants.
We are passionate about all things digital and enjoy working with our clients to find innovative solutions that drive growth in their business.
WHO WE'VE HELPED
We have worked with clients big and small. Here are a few we are proud to have called clients.
THE TOOLS WE USE
READY TO GET STARTED?
So are we. Let’s get the ball rolling and the coffee brewing.